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Years ago, in business school, my professor talked about an important marketing principle: Worth What Paid For. The idea is to question 'is that product or service worth what the customer paid for it?'

Really?

This post was originally presented in BeyondETFs Pro in August 2019.

Further to our series of Tips on avoiding common mistakes in investing, here are three surprisingly common mistakes that professional portfolio managers make and how Beyond ETFs subscribers avoid them. In The Only Thing the Smart Money is Smart About, a July 12, 2019 article by Jason Zweig of the Wall Street Journal, timely research flags the most frequent mistakes that professional portfolio managers make.

Recent events remind me of the fundamentals of why we created this app

This article was originally posted in November of 2020, but fundamentally still holds true.

Our EULA and Privacy Policy are available in the app. Subscribers agreed to these provisions prior to subscribing to the product.

To see them, tap the Navigation Bar side menu (3 horizontal lines) and then tap the EULA link. This brings up the End User License Agreement. Tapping the Privacy button in the top right substitutes the Privacy Policy for the EULA.

Of the three Zones of the Brockmann Method, the Avoid Zone is the one that we think the least often about. Stocks, formerly in the Buy Zone, that had been purchased often move into the Avoid Zone which triggers the notification processes for subscribers to sell the stock. Then we sell that stock, purchasing the next highest ranked stock that we don't already own.

One of the three Zones describing the relative positions of the stocks of the S&P 100, the Don't Buy More Zone is, as the name suggests, several stocks that subscribers should not purchase more of.

We've structured the stocks in the S&P 100 into three zones. The Buy Zone represents the top 10 stocks, with the highest price momentum scores, at a moment in time. Tomorrow, they are likely to change.

Subscribers wanting to read some recent news about any stock in the S&P 100, can visit the Navigation Drawer menu (top left, 3 horizontal lines) and tap the News option.

To comply with the California Consumer Privacy Act 2020, and as a best practice for online service providers like Brockmann & Company, we have enabled a capability to delete all of your data stored on our servers.

Academic research shows whenever a stock's price has been increasing over the past six to twelve months, it is likely to continue to increase over the next six to twelve months. Similarly, whenever a stock's price has been declining over the past six to twelve months, it is likely to continue to decline over the next six to twelve months.